Giveaway: $200 LOFT Gift Card

This is a compensated review
by BlogHer and Loft.

I received a $200 LOFT gift card in exchange for participating in this event, but all comments and opinions expressed are purely my own and not influenced by this.

Most women love shopping, and I’m generally one of them. Except that now that I’m a mom with two kids, I don’t quite have the time or patience for shopping the way I used to. This is only partly due to the fact that I apparently lost my fashion sense when I gave birth, so I have a hard time finding clothes I like that look good on me.

Enter the LOFT (formerly Ann Taylor LOFT). I’ve always been a fan of theirs and have fond memories of trips to the LOFT in Michigan City to go shopping with friends after I graduated college, although I haven’t spent as much time there lately as I now think I should have.

The LOFT invited me to a holiday event at their store on the Magnificent Mile in Chicago, and I jumped at the chance to have a stylist dress me. We had a 45 minute style challenge (and I was a challenge!). We had to put together three perfect holiday looks: the perfect party outfit, an office to party outfit, ad a casual holiday look.

Poor Helen (my dedicated stylist – I love saying that!). I told her that I was game for everything, but I warned her that I also might veto things, as many things that are fashion forward tend to accentuate features I’d rather avoid. Let’s just say that the whole belting a sweater trend is going to pass me right on by.

With a photographer in tow, Helen and I started touring the store. The music was loud and pumping, as they were having a shopping event that afternoon (visit eventsatLOFT.com to find one near you), and I was a little overwhelmed at first. Helen obviously knew the store well, and ohhh those colors and clothes!

We decided to work on the holiday casual outfit first. Helen pointed out a few sweaters that she thought might be a good fit (ha, ha?) for me and left me to peruse the tops and pick out a pair of jeans. We decided that the boot cut was probably the jean I wanted, and then Helen said something to me that made my day. It was probably the nicest thing anyone has ever said to me.

Don’t bother trying the curvy jeans. You are not curvy. You have really nice legs, and you don’t need the curvy ones.

I almost cried when she said that. I grabbed a pair of jeans that looked good – feeling like a celebrity with my paparazzi snapping trillions of photos of me. However, I decided to let Helen chose my top. She pulled out a great midnight blue silk sleeveless blouse to go under a fun beige sweater that had all sorts of cool, drape-y layers to it. While I liked the sweater, I had no idea what to put under it, and I would never have even tried the blue blouse. She also picked out a truly funky matching necklace to finish it off, and we headed into the dressing room.

The jeans were amazing. In fact, I bought a pair of them because they fit so well. Usually when I buy jeans, they fit in the waist and the thighs and everything, but there is some excess material under my rear that isn’t the most flattering. These were perfect. Yay! One sixth of an outfit was complete.

Apparently my thinking face is crabby. I certainly hope that Helen knows that I wasn’t unhappy with any of this. This is an outfit that I tried on first that I had to think about.

The sweater unfortunately did not work for me, but we loved the blouse. We kept working and pulling out other options (Helen was very patient with my vetoes – I may not know what I like, but I’m still picky) of things that were really quite cool but just not quite perfect for me. Then we had the brilliant idea of switching out the blouse for a different color so we could do a black sweater over it.

Ta da! Fuscia blouse with matching necklace and the black sweater to fun casual finish it off. You know I liked it when the whole outfit came home with me. And none of it was on sale (ok, except that during the shopping event, the whole store was 30% off!). One down, and I was a happy camper.

(Have I mentioned that I hate pictures of me? Especially when I’m having bad hair days. And they aren’t candid photos? I make a horrid model!)

The second outfit was the office to party look. This one went pretty quickly, as we found a cool suit that I would never have chosen for myself. It’s a cut that I’m going to have to remember, as it was surprisingly flattering. This was one of the best parts about this event. The whole outfit I would never have chosen – I don’t wear suits that often anymore, I would never have picked up that print for myself, and the cut of the jacket would have meant that it would have stayed on the rack. Yet, check it out – it totally works.

Our last outfit was the truly fun one. I got to dress up in my perfect party outfit. Again, Helen chose a skirt and top that I would never have picked up for myself – that skirt was so much shorter than what I usually wear! – but they were great together. I definitely needed something to put on top of the blouse, but LOFT had several good choices. We finally narrowed it down, and sadly my day of glory with people who dress me was over.

I wandered back out into the store sans my personal photographer, and I looked around at some of the clothes that I’d missed before. They really had some great stuff, and I was able to quickly fill my arms. Now that I wasn’t being whisked through the store, it wasn’t so intimidating or overwhelming. I came home with a very large bag (which I’m sure was part of the reason they invited me!), and I’m wearing one of my brand new sweaters right now. My mom even commented on how much she loved it, and she never notices what I’m wearing.

The people in the store were so nice. Everyone from the store manager to the associates working the floor were as friendly as can be – even when they didn’t know I was there for something “special.”

The event was so much fun, and I’d forgotten how much I love the LOFT. I didn’t even get to see the whole store, but I’ll have to visit the store closest to me soon to do a closer look. I wasn’t the only one who benefitted from the LOFT’s generosity, and you can, too. There were fourteen other bloggers around the country who also enjoyed this special event, and we’re all giving away $200 gift cards to the LOFT– that’s fifteen chances to win a $200 gift card! BlogHer.com special offers page

Want to win one here? Make sure you follow the rules, and I’ll be drawing a random winner on December 25.

Even if you don’t win the gift card, you still win. Go to the LOFT for this exclusive 20% Off Coupon for your in-store purchases (valid through 12/31/09).

This contest is open until December 25 at 9pm CST. I must have a valid way to reach you, so leave me your email address in your comment or be sure your profile has your email address visible. No duplicate comments will count. This giveaway is open to US residents age 18 and older. Winners will be selected via random.org and must respond within 48 hours of being notified by me or I will select a new winner.

Mandatory Entry: You must vote for your favorite of the three outfits I was dressed in: holiday casual, perfect party, or office to party and tell me why you liked it best. If you don't do this one, no entries will count.

Bonus Entries (leave a comment for each entry):

Earn one additional entry for Tweeting this contest (leave a link to your tweet as your comment).
1) Earn one additional entry by blogging about this contest and leaving a link to your post in the comments.
2) Earn one additional entry by following this review blog.
3) Earn one additional entry by following my “regular” blog Honest & Truly!

Good luck!